Client database

You will have a unified customer base in one place. You will collect the entire history of each client’s visits, preferences for services and masters, the amount of money spent and discounts received. Using Altegio allows you to automate and systematize your customer base. Once a client registers, they are permanently added to your database, where a card is created for them containing their entire visit history, preferences for services and masters. You can leave a comment or create a personal tag (VIP, loyal, etc.) in the client’s card, which improves the quality of service (thanks to detailed information that helps your staff) and, as a result, client loyalty. If a client feels remembered and cared for, they will never leave for competitors, even if the cost of your services is significantly higher.

Another tool that increases customer retention is the loyalty module, which has very flexible settings (discounts, cashback, subscriptions, certificates, and even a referral system – digitization of “word of mouth”). Thanks to this module, both you and your clients will always know how many bonuses have been accumulated and in what amount they have been spent, and automatic notifications about accrued discounts or the end of the promotion significantly increase the number of visits by your clients.

Filtering the client database by parameters: stopped visiting, new clients, which employees and services they used, brought the most profit, visit more often than others, planning to visit in the near future, returning clients after a long absence, booked online, upcoming birthday.

Flexible use of client database filters will help to conduct targeted work with customer segments (loyal, lost, VIP, etc.).

Get the opportunity to increase loyalty and revenue.

Understanding customer preferences for employees and services, automatic congratulatory mailings, collecting feedback, and other database management capabilities will help increase customer loyalty and make the right management decisions.

Automatic segmentation. Automatic discount assignment, automatic categorization.

Excell data transfer, mass mailings, mailings to customer groups.

Distribution of clients by segments and setting up mailings with targeted information will allow you to keep the value of your offerings at a high level, which will protect you from a situation where even a loyal customer receives an additional discount (ultimately devaluing your business and negatively affecting profits).

Unified client database for network branches.

Simplifies database management and opens up new opportunities for analysis.

(for example, % of lost customers within a specific branch and the entire network)

 
 
 
Updated on December 12, 2024
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